The services of the Energy Export Initiative are mainly intended for small and medium-sized enterprises (SMEs) that are based in Germany and wish to enter foreign markets with their products and technologies. The Export Initiative offers a comprehensive thematic and market-specific package to respond to its specific needs. This includes information events in Germany and business trips abroad organised by chambers of commerce.

Competitive exhibitions and flagship projects within the frame of the dena-Renewable-Energy-Solutions Programme (dena-RES) and a special trade fair programme allow German companies to present their products abroad.

A continued education programme for foreign managers offers further opportunities in the pre-market phase and the market entry.

The project development programme for developing and emerging economies is particularly noteworthy. It specifically supports companies in the difficult phase of market development, pre-marketing and market entry in these countries.

Small and medium-sized companies can use the modules available under the Market Entry Programme – which are tailored to specific subjects and markets – at all stages of the exporting process and in the way that best fits their needs. Information events in Germany provide SMEs with detailed information on legal issues, taxes, customs duties and the financing available in their chosen market, and on specific industries such as shipbuilding in Indonesia.

Fact-finding and match-making missions to the chosen country and market analyses help companies gain a good overview of the economic environment and the legal framework on the ground. Furthermore, these missions give companies the opportunity to directly meet potential clients and business partners and contact public institutions.

Information trips by foreign decision makers and visits by procurement officers from foreign companies to Germany, as well as the holding of showcase events abroad, provide good opportunities for companies to present their products, services and flagship projects to an expert audience.

The Healthcare Export Initiative is particularly targeted at the specific needs of small and medium-sized companies in Germany. Its thematic and market specific offers focus on sectors like medicinal products, medical technology, medical biotechnology and the digital healthcare sector.

The bilingual online portal of the Healthcare Export Initiative l (German/Englisch) provides specialist information on healthcare sectors abroad and current market developments.

Companies will find comprehensive marketing and networking support from “Health - made in Germany” at relevant trade fairs, international congresses and special information events.

Four working groups (medicines, medical technology, medical biotechnology and digital healthcare) are at the centre of the Export Initiative. These co-operate with specialists and focus on specific target countries and measures.

The Export Initiative offers small and medium-sized companies sector-specific modules that provide support specifically as these companies are positioning themselves in foreign markets.

This includes information events in Germany on the relevant foreign markets, involving both German and local experts, business initiation trips to selected markets in order to establish first contacts with potential clients, importers and sales partners, and specialised information trips and fact-finding missions to Germany for decision-makers from industry, politics, state administration or the media of selected target countries.

Workshops and exhibitions in selected target regions and bilateral cooperation with other countries at large events round off this list of modules.

The modules available under the Environmental Technologies Export Initiative are tailored to specific subjects and markets and are designed in a way that ensures that small and medium-sized companies can use them in line with their needs and at all stages of the market development process. At the same time, they are to help foreign decision-makers find concrete answers to any question they may have about the German market.

Information events in Germany provide detailed reports on the environment market and the conditions in specific target markets.

The first priority of these market development and business initiation trips abroad is to establish contact with decision-makers, business partners and clients.

Exhibitions abroad and information trips by foreign decision-makers to Germany enable participating companies to present their products and services to a professional audience.